It’s hard to find an entrepreneur less risk-averse than Jennifer Dziura (pronounced “Di-zura”). A self employed writer, humorist, and educator, she first came to New York City with just $400 in her pocket. Her latest project is launching twelve new businesses in twelve months.
Let’s rewind a moment—yes, I wrote “twelve new businesses in twelve months.” Most of us would shudder at the thought of trying to launch one business in a year. Oh, we could do it, we tell ourselves, but we need to be better prepared. But if we’re being honest with ourselves, there’s one nagging concern that stands out above the others: what if I fail?
“Failing is not rock bottom,” said Dziura. “Failing is leaving you with an experience. Having a business fail doesn’t kill you or put you in jail. And, especially in the entrepreneurial world, you need to fail at something or you’re not even playing.”